Academic e-books : publishers, librarians, and users by Suzanne M. Ward, Robert S. Freeman, Judith M. Nixon

April 3, 2017 | Library Management | By admin | 0 Comments

By Suzanne M. Ward, Robert S. Freeman, Judith M. Nixon

"Academic E-Books: Publishers, Librarians, and clients offers readers with a view of the altering and rising roles of digital books in larger schooling. the 3 major sections comprise contributions by way of specialists within the publisher/vendor area, in addition to via librarians who file on either the demanding situations of delivering and dealing with e-books and at the concerns surrounding shopper use of e-books. The case research section  Read more...

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Staff held editorial meetings to discuss the goal of obtaining all permissions clearances for as many upcoming book projects as possible. Further, the company launched a massive project to obtain clearances on the backlist. McFarland built in-house expertise to conduct contract negotiations with a parade of new e-book vendors and developed processes for preparing and transmitting e-book files. In an effort to document these actions, McFarland developed a customized database just for e-books that integrated with data on print books; an exponentially more complex version of this database is still in use today with many more features and capabilities.

McFarland is comfortable with the idea that a portion of the revenue will come from e-books. However, there has been a drop in average 44 | Academic E-Books per-title print sales from academic libraries, and the amount of revenue from e-books is not enough to make up for the drop in print revenue. The viability of a particular title then might depend on raising the list price to academic libraries, but in a McFarland proposition, this decision might mean that the contribution from the retail side will more or less disappear.

It would seem to be the virtual counterpart of walking around a very bad neighborhood. The Business of E-Books With print books, McFarland had a good communication system with vendors for orders on new books. In fact, these orders drive McFarland’s production processes. That is, if there are a dozen projects ready to move into production, advance orders will drive the sequence in which the projects move. A book with a lot of orders will be expedited at every stage of production because these numbers are available to every decision maker in the production stream.

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