By Leslie Goodwin
Scorching Off The Presses!--LATEST information for web looking and promoting! what's it? What's it worthy? How do you promote it? in a single brief quantity, you'll methods to appraise and promote antiques, collectibles and heirlooms utilizing an identical instruments the professionals use.
ALREADY at the KINDLE most sensible dealers checklist IN different types! within: how you can promote on eBay and Craigslist, how one can use PayPal, the way to shrewdpermanent seek, promote silver for scrap, learn silver marks, appraise tremendous artwork, spot the obvious repros, get loose value determinations from professionals, tips on how to paintings with buyers, promoting at public sale, get a better price once you worth your valuables, easy methods to come to a decision what to maintain and what to promote? Even guidance for conservation and recovery.
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Additional resources for ANTIQUE or Shabby Chic? Appraise & Sell Like a Pro!
Remember: Your salespeople are the first line of offense. Having salespeople and contact staff untrained in consultative 49 50 JAY ABRAHAM sales is like running an airline with pilots who've never cracked open a flight manual. A lot of businesspeople get intimidated by sales because they believe it's an art form, something intangible, and a person either "has it" or doesn't. Lucky for us, they're wrong. Consultative sales is a science, and it can be systematically learned and implemented by anyone.
Many famous brands have employed this tactic. Think of Dr. Pepper's "23 Flavors" campaign. Before you knew that Dr. Pepper used a blend of twenty-three flavors to create its distinctive taste, did it matter to you how many chemicals were involved? Is a beverage with only one flavor something you wouldn't have considered drinking? Probably not. In fact, many other beverage companies also use a blend of flavors in the double-digits, but when the Dr. Pepper commercials and packaging began emphasizing "23 Flavors," what they were 41 42 JAY ABRAHAM implying was that other flavoring methods were inferior.
In fact, it's far less than the typical profit increase your new sales approach can stimulate in only the first· month or two during which you apply it. It rarely costs more than a few hundred dollars, at most a few thousand, and that one-time investment can translate into hundreds of thousands-even millions-of dollars more for your business. Remember: Your salespeople are the first line of offense. Having salespeople and contact staff untrained in consultative 49 50 JAY ABRAHAM sales is like running an airline with pilots who've never cracked open a flight manual.