British Broadcasting: Radio and Television in the United by Burton Paulu

April 3, 2017 | Media Studies | By admin | 0 Comments

By Burton Paulu

British Broadcasting was once first released in 1956. these attracted to the makes use of and abuses of the airwaves often take pleasure in energetic debates over the advantages of British broadcasting regulations and practices compared to their American opposite numbers. such a lot such arguments, besides the fact that, are in response to scanty wisdom of tangible evidence approximately British broadcasting. Now this hole of data is remedied via the excellent survey which Dr. Paulu offers during this ebook. He lines the advance of either radio an tv broadcasting from their inception in Britain to the current and assays the consequences. Dr. Paulu did the elemental examine for this quantity as a Fulbright pupil in London in 1953-54, whilst the recent self sufficient tv Authority used to be being debated in Parliament and the British Broadcasting company used to be laying its plans to fulfill pageant. whereas he usually compares British and American practices, the writer believes that broadcasting has to be studied in its personal nationwide atmosphere. He treats the topic, for this reason, within the British context instead of the yank. He describes the advance of the BBC as a noncommercial public company with a monopoly of British broadcasting and stories the criteria that resulted in the emergence of the commercially supported ITA. He areas significant emphasis on application descriptions but additionally discusses viewers reactions, employees and technical amenities, and funds. The booklet bargains precious facts for college kids and lecturers in communications classes in addition to for these engaged in radio or tv on each side of the Atlantic.

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From Within, p. 50). 18 The Constitution of the BBC Here and elsewhere the ways in which monopoly makes for better programs have been spelled out. Because its survival does not depend on obtaining maximum audiences, a monopoly can maintain a betterbalanced schedule than can competitive services. It can meet all the nation's needs in the area of broadcasting and particularly can provide programs for minority as well as majority groups, scheduling diem at convenient listening hours. It can strive over a long period to improve public taste.

If there is to be competition it will be of cheapness not of goodness. "* The BBC's memorandum on "Monopoly and Competition in Broadcasting," presented to the Beveridge Committee in May 1950, remains the most complete exposition of this argument. The corporation here stated that even if arguments based on the shortage of frequencies and on financing were eliminated, monopoly still could be justified by "the crucial test . . " The memorandum then elaborated: "Under any system of competitive broadcasting all these things would be at the mercy of Gresham's Law [the tendency of bad money to drive good money out of circulation] .

Strategically the phrase "brute force of monopoly" proved unfortunate, and it was quoted with effect by the opponents of monopoly in the 1952 and 1953 parliamentary debates on commercial television (E. D. C. from Within, p. 50). 18 The Constitution of the BBC Here and elsewhere the ways in which monopoly makes for better programs have been spelled out. Because its survival does not depend on obtaining maximum audiences, a monopoly can maintain a betterbalanced schedule than can competitive services.

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