Broadcasting and New Media Policies in Western Europe by Kenneth Dyson, Peter Humphreys, Ralph Negrine

April 3, 2017 | Media Studies | By admin | 0 Comments

By Kenneth Dyson, Peter Humphreys, Ralph Negrine

Murdoch, Maxwell, Hersant, Berlusconi, Bertelsmann, Springer and Turner ... within the Nineteen Eighties new actors emerged to use the possibilities in eu broadcasting, supplied through the recent applied sciences of satellite tv for pc and cable. Dramatic political, fiscal and cultural outcomes have been promised and are already being addressed through public coverage. This booklet analyses and translates the advance of regulatory guidelines in Western Europe according to those new phenomena.

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As the chapter by Humphreys indicates, the introduction of pilot projects in cable television, combined with a largely successful deregulation of new media stimulated by the Christian Democrat/Christian Social governments in the 35 The Context of New Media Politics Laender (supported by the German Christian DemocratLiberal coalition in Bonn), and the development of a German DBS initiative, have led the West German newspaper and magazine publishers to become very active in involving themselves with the technologies of cable and satellite television during the early 1980s.

Subsequently, the Cable Authority awarded two further franchises for new-build modern cable networks in Britain to Maxwell’s British Cable Services, which already held an important share in Clyde Cablevision, awarded a franchise in 1983. Not content with network ownership, Maxwell immediately established a cable programming service, called Mirrorvision, and 31 The Context of New Media Politics conducted negotiations with the French in order to gain channel capacity on the French DBS satellite, TDF-1.

Initially, its aim would be to service European cable networks by means of satellite. While Irish developments were seen as a problem mainly for the British, and responded to somewhat complacently, developments in Luxembourg had been perceived by continental West Europeans, and particularly by the French, 40 The Context of New Media Politics as a very major problem indeed. Quite apart from the fact that RTL television was already a major and ambitious player in continental television—for instance, responsible for a near complete domination of the French-speaking Belgian advertising market (see later) —Luxembourg was now centrally placed to pose a ‘threat’ even to the major ‘media powers’ on its borders, notably France and West Germany.

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