By Peggy Barber
Are looking to get the be aware out approximately your library within the least expensive approach attainable? you could do so with the powerful word-of-mouth advertising (WOMM) concepts specified by this e-book. artistic retailers, Peggy Barber and Linda Wallace, carry you sound advertising ideas to unfold the observe approximately your library in the group with: a technique that works for you, WOMM must-haves, find out how to successfully carry your message, and top practices and insightful experiences. Renown for his or her creativity, Barber and Wallace deliver you WOMM rules to help you flip your latest library buyers right into a significant advertising and marketing strength.
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Extra info for Building a Buzz: Libraries and Word-of-mouth Marketing
Your library can benefit from ALA’s star power, but you also can produce your own posters featuring high-profile community figures—legislators, a popular deejay, a beloved athletic coach—using ALA’s READ CD (see “Really Good Resources” in our “Power Pack,” chapter 6). But don’t just put them on a poster. Ask them to help deliver your message. Many people with a platform are glad to use it for a good cause, especially if you put them on a poster. Referrals are another form of testimonial. Building relationships with staff at schools, child-care centers, the unemployment office, and other agencies are an excellent way to educate their staffs and encourage them to buzz about the library.
A month after distributing the “Best Practices” brochure, staff were queried at a staff meeting, and only a few could identify the ten actions listed. Overall, there has been an improvement in communication that has resulted in better customer serÂ�vice and public awareness. We have continued to use and increase our internal communication efforts. • The “Best Practices” trifold is given to every new employee, and additional copies are always available in the staff lounge. • All staff newsletters include something about customer serÂ�vice practices.
We’ll be glad to give you a personal tour of the website and find the best tools for you. Come in or call for an appointment. Statistics The library has more than 35 online subscriptions and close to 400 online reference books that you can use from home 24 hours a day. Don’t Forget the “Family” We mentioned that you need to address internal audiences in your plan. That includes a message for your sales force, and all the same points apply. Keep it simple and use it consistently in your communications.